If you don’t have an in-house email list yet, focus a healthy portion of your marketing strategy on building your email list. That way, you’ll gain a low-cost way to educate your audience so your business is familiar enough to overcome purchase hesitation no matter what’s going on in the economy.


The Top Seven Reasons to use Email Marketing

(1.) It is instant. An Email arrives in a few seconds or minutes.

If you suddenly learn that one of your products is on sale, you can immediately get the word out to customers.

(2.) It lets you put your message directly in front of buyers, as opposed to a store or website that waits for customers to come in.

(3) Email helps you build up a large list of subscribers and future prospects.

 If your emails are valuable and useful, your email recipients will forward them to others who could use your services.

(4.) Email marketing builds loyalty and community. If your emails are not sent
too frequently, customers will welcome your messages.

(5.) It can convince past customers to purchase new products from you.

I N E X P E N S I V E

(6.) Compared to other media investments (i.e. direct mail, magazine advertising, radio, television), it is much less expensive. You can distribute information to a wide range of customers at a relatively low cost.

(7.) It is easier to track an exact return on investment.


I use both Vertical Response and Constant Contact to send Weekly Sales Tips. Not being a techie, these two systems - for me - are quick and easy.

You can try Constant Contact Free for 60 Days!