They exist in every industry. In the office equipment industry they are known as toner pirates.
If you are unfamiliar with toner pirates, they are unscrupulous telemarketers who prey on businesses everywhere and misrepresent themselves as being from the "local warehouse" or "local supplier." They may even say they are calling from Xerox or Canon or Sharp or any other major copier manufacturer.
CUSTOMER PROTECTION
In one of my e-books, Sales-Building Forms, Flyers and Coupons, you will get a seven-page Customer Protection Package that you can send to end users to let them know how they can avoid becoming a victim of toner pirates.
This e-book includes 31 pages of proven successful marketing flyers, forms and coupons including:
Customer Fax Form
Customer Survey Form Flyer
How to Use the Customer Survey Form
New Prospect Call Report
Preferred Customer Savings Coupons
Supplies Agreement Letters
Marketing Flyer for Annual Agreements
How to Sell Annual Agreements
Branded Logo Flyers
Fax Supplies Marketing Flyer
Customer Protection Package (7 page Toner Pirate Warning information.)
Motivational Sales Charts
Sales Building Forms, Flyers, & Coupons e-book was $19.50 US-
NOW ONLY $14.97 U.S.
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TONER PIRATES
These fraudulent telemarketers will usually say they are calling about an upcoming price increase and offer to sell toner at a "special" price. In reality, the special price is usually two to four times the retail price. The products sold by these toner pirates are often counterfeit supplies. Find out more about counterfeit imaging supplies at http://www.isc-inc.org/
If you are selling to end-users, they need to be made aware of this problem.
You can send warning stickers (provided by many manufacturers) and consumers can place the stickers on office equipment.
In addition, you can write a personal letter to each of your customers making them aware of fraudulent telemarketers.
My e-book Sales Building Forms, Flyers, & Coupons contains a ready-to-use 7-page Customer Protection Package with information about:
How you can avoid becoming a victim
Eight ways to spot a phone scam
Who to contact if you suspect a violation of the law
How fraudulent telemarketers operate
Sample letter to revoke products
Ordering Do's and Don'ts
