ANN BARR
The Disconnect Between Management and Service

"CAN YOU HEAR ME NOW?"

   This was the clever, catchy tag line of every Verizon television commercial last year and I saw it again last week.


   So, it was a shock to read about Verizon's customer service problems in Florida.  Problems so severe that their own employees actually picketed throughout the state to urge management to improve service for the company's customers.

  This was the headline I read:


VERIZON EMPLOYEES PICKET IN THE NAME OF THE CUSTOMER


What happens when there is a disconnect between senior management and front-line staff on customer issues?

Verizon recently found out the hard way that it could get very public very quickly.


THIS IS CUSTOMER SERVICE?


Earlier this month the labor union representing 4,000 field service technicians and customer service representatives for Verizon's Florida operating group staged two one-day pickets throughout the state to urge management to improve service for the company's customers.

Doug Sellars, business manager for the IBEW Local 824 union, says the protests are meant to convey to management how unhappy customer-facing employees are with Verizon Florida's customer service policies.  "We want the right to bre able to service customers so they're happier," he says.

According to Sellars, Verizon Florida's customer service priorities revolve around efficiencies, and not solving customer's problems.


When going on a service call, field technicians must leave a customer after a certain time has passed, regardless of whether the issue is resolved.


"Service Technicians are not being allowed to do their job," he says.  "Once they're with a customer, they end up rushing through" because of time constraints.



"We can't spend time with customers needed to solve the problem.  The focus is on the amount of time, not the resolution."


U N B E L I E V A B L E


In addition, new processes in the contact center require all call center staff to suggest a cross-sell or upsell opportunity to every caller, even  if that caller wants to make a complaint or cancel service.

"It's insane," says Doug Sellars.

PICKETING FOR IMPROVEMENT IN CUSTOMER SERVICE

According to Sellars, the customer-facing staff is just as upset as customers about these new processes, which coincided with the Florida rollout of Verizon's FiOS network in August 2007.  It's the front-line employee who gets the brunt of the customer frustration. 

 

After no response from management from their first picket on April 7, hundreds of workers staged a second picket on April 16.  "We're going to make our voices heard," he says.

 

Numerous calls to Verizon's corporate staff were not returned.  In published reports Verizon spokesperson Bob Elek has said that the FiOS rollout required a shift in field service resources, but that the company has not received many customer complaints about service.  Sellars counters that he has "had a major outcry from the public thanking us for helping them."

Sellars says the goal is to have customer-facing staff work with management on developing a customer service solution that works for everyone.  "Our main goal is for management to sit down with union leadership, realize the current system is not working, and figure out how to make it better for customers, employees and the company."

He adds that senior management should consider the long-term customer point of view when developing service processes.  "We need customers," he says.  "We're afraid that this is going to turn into an exodus.  We have great products, but once you get the product, the service suffers."

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A question for you, the reader:

How long could YOUR company stay in business if you followed Verizon Florida's customer service and contact center practices?

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SERVICE WITH A SMILE

Is your customer service department running at peak efficiency?  Are your technicians properly trained, confident, happy, and highly motivated?  Are your customers pleased with the service they get from you? 


Ronelle Ingram's book Service with a Smile will give you a whole new approach to your role as a service professional.

       Click here to find out more



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