ANN BARR
Direct Mail Marketing Tips That Work
The benefits you get from using an effective direct-mail marketing campaign can be enormous.

Your campaign can:

1.)  Provide your company with a consistent source of sales leads,

2.)  Build up your customer base,

3.)  Expand awareness of your products and services, and

4.)  Increase your sales!
Above all, direct-mail marketing lets you target your market, allowing your advertising dollars to work more effectively by delivering your message to an interested audience.

14 Ways to Create and Hold Interest

One of the pioneer mail order copywriters was Victor Schwab. Among the many helpful suggestions he offered other writers was a list of ways to hold interest longer.

1. Start your letter or email with a pertinent question to get people into it. Throughout the text, work in questions that stimulate interest in answers to follow.

2. Begin with your strongest benefit.

3. Avoid vague generalities. Be specific.

4. Quickly identify your text with the needs and desires of the reader.

5. Stick to buying points, concerning the reader, not your selling points. Sell benefits, results and solutions.

6. Use benefits with the greatest appeal. Don't clutter up your letter with minor claims

7. Touch people on points of common human contact. Make them say, "Yes, that is just like me." 

8. Use vivid portrayals of dramatic situations, facts and word pictures to inspire the reader to want, as soon as possible, what the product will do for - and get for him or her. 

9. Try to make it entertaining to read. 

10. Use short, simple sentence construction - crystal clear in meaning. 

11. Use vivid present tense and active verbs. 

12. Avoid too many adjectives, adverbs and pronouns. 

13. Use easy-to-understand vocabulary - nothing too technical. 

14. Lead carefully from one point of interest to the next - link them clearly.





 
"JUST WHAT I NEEDED!"

Comments from readers of Triple Your Sales with Direct Mail Marketing:

   "After 15 years in sales, I felt like my creative juices were all dried up.  Ann Barr's books got me thinking again and was just what I needed.  I'm busy as a beaver again - new ideas - new ideas and new ideas!"

- Nancy Davis, Laser Renew
Rumson, New Jersey



"The knowledge that I have been able to receive from Ann Barr’s books has made it possible for me to be one of the top sellers for my company four years running."

- Suzanne Cabral, Automated  Business Machines

Triple Your Sales with Direct-Mail Marketing is an e-book you can use to create a measurable increase in your sales. You will discover tips like these:

  • Find out the number one way to get attention in your first paragraph!  Page 17


  • See how one sales letter, written to only 142 prospects, got 14 responses within five days!  Page 6

  • Get three worksheets to take you step-by-step through writing your letter!
     
  • See four award-winning sales letters that raked in millions of dollars!  Chapter 16

  • Your results will improve dramatically with one simple sentence!  Page 10

  • If one critical element is missing from your envelope, it will be thrown away!  Page 16

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      In this e-book you get dozens of easy-to-use direct mail techniques you can use immediately to skyrocket your sales!

Copyright . Ann Barr. All rights reserved.