Last week my aunt Ginny found a marketing flyer on her front doorstep.
She was so impressed with the wording on the flyer, that she called and read it to me.
It was from George Hill, a local handyman, plumber, electrician, painter; you name it and he said he can do it.
This flyer uses a really unique approach and was such an attention-getter that I wanted to share it with you.
A DIFFERENT APPROACH
Have you ever read a flyer that made you smile? This one did just that.
And it got results. George acquired a new customer with his flyer.
I needed some work done on my deck, so I called George. He came to my house, gave me an estimate and I hired him.
I'll bet you have never read anything like the wording on this flyer.
GEORGE HILL's marketing flyer
I enjoy working around the house
Building a shelf or catching that mouse
I can fix a leak or clean your garage
And by the way of introduction,
My name is George.
Electrical, painting, any chore at all
I will provide estimates and references . . .
Just give me a call.
You will be happy with my reasonable rates
So for all seasons, get your house and garden in shape.
Then:
(inside a box)
FREE ESTIMATES
20 Years Experience
Licensed & Insured
His name and cell phone number
Then a list of his services: painting, licensed plumber, roofing, yard work, etc.
and
"Present this flyer for an easy 10% off"
THE A I D A FORMULA
Have you ever thought of writing a poem about your product or services? It is a great way to create attention and interest.
Before writing any type of sales letter or marketing flyer, use the tried and true copywriting formula, AIDA:
A - Attract the reader’s attention
I - Arouse the reader’s Interest in the offer.
D - Stimulate the reader’s Desire to take the desired action.
A - Ask the reader to take the action requested.
This is from my e-book Triple Your Sales with Direct Mail Marketing - FREE with this month's special offer.
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