Layoffs and Downsizing

from my e-book
    32 Ways to Power up Your Sales


It can be discouraging – making call after call and hearing sad stories about why people are not buying now.

The words layoffs and downsizing have become all-too-familiar words in our vocabulary.

 
If you sell luxury products, this may be an especially difficult time for you. But if you sell items that are necessities, there are ways to motivate consumers to want to listen to what you have to say about your products.

If you stock less-expensive generic or compatible products, you have an advantage in today’s economy. You can offer a cost-saving product for people who need to cut back on spending.


Bad Economy


You cannot disagree with any statement regarding the sluggish economy. Anybody not living in a cave knows about bank failures, stock market meltdowns, companies going out of business and corporations in serious trouble.

Every day we hear about businesses downsizing and laying off hundreds - even thousands of employees.

Make the Objection Part of the Solution

So, what do you say to someone who tells you their company is laying off employees and this is not a good time to talk about buying anything?

Or if you hear: “Because of the economy, we
aren’t buying now. Call us back in a few months.”

You can agree and answer:


“Yes, the economy is slow right now and because of that, I wanted to see if your company qualifies for our new cost-saving *Buyer’s Choice* Program with an extra bonus for qualifying by April 15th.”
[You can call your program whatever you feel is most appropriate for your products/service.]

(Who wouldn’t want to qualify for a new cost-saving program?)